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    Freda Girl

    We Are FREDA SALVADOR: Meet Team FREDA

    A note from our Co-Founders, Megan Papay & Cristina Palomo-Nelson:

    In July of 2011 we set out to start a company that offered the city girl’s pound-the-pavement shoes. Shoes that were no nonsense and stylish. Shoes that embraced individuality and brought out your inner bad ass.

    Today, FREDA is six and in our wildest dreams, we could have never imagined it being this good. To see a dream come to life. To live passionately every day. Designing shoes is still so rewarding, but the biggest surprise is the power we feel behind the ever growing FREDA community; the inspiration we find in you. You are mothers, kick ass career women, retirees, millennials, artists, athletes and everything beyond and in between. You are all so different and it makes us unbelievably happy to think that FREDA brings us together.

    Early on, we launched a Who is FREDA SALVADOR campaign because FREDA is in fact fictional. There is no one FREDA. FREDA is a community of women with common view on life; passion, inclusion, joy, kindness, strength, love. Internally, FREDA is also a growing team and we are so thankful to work with such amazing people. They pour their hearts into what they do, so we’d love for you to meet them.

    We are beyond grateful as we celebrate today. Thank you. And without further ado, please meet Team FREDA.

    Meet Hillary Grigsby, Product Development Manager

    What is your title, what does it mean and what do you do?

    Product Development Manager. I essentially manage the entire development cycle from design through prototyping, fit testing, material sourcing, sampling, wear testing and production. In short – I make sure that Cristina + Megan’s designs become the shoes you see on the shelf. Being at such a small company, I also have my hands in a few other parts of the business, including photoshoot production + international shipment management.

    Where were you working and what were you doing before?

    I was at my first job, fresh out of college. A very corporate job in digital marketing. Needless to say it was not the right fit – now I know why!

    Take us back to that start. How did you get your start at FREDA?

    I started as Assistant Designer with just Megan, Cristina and myself working out of the first store on Fillmore. Fulfilling orders, prepping for sample sale, creating  tech packs etc. My first factory trip was just one month after I started!

    What’s one thing that surprised you in your career path to now?

    All of the different hats I was able to wear working at such a small company. In my 3.5+ years here at FREDA, I’ve done everything from customer service, email graphics, and photoshoot production to fit testing and leather sourcing.

    What’s one piece of advice you can offer to someone who wants a job like yours?

    Don’t be afraid to get your hands dirty! Some of my favorite (and most memorable) parts of the job are working side-by-side with the factory workers – problem solving and getting things done.

    Describe FREDA in 3 (or a few) words.

    Statement, staple, badass (am I allowed to swear here?)

    What’s one fun fact about you?

    When I was in 6th grade, I cut my hair REALLY short because I wanted to channel my inner Laney Boggs (She’s All That was my all time favorite movie at the time). As my hair is naturally very curly, it didn’t turn out as planned. My 6th grade school picture features me with a semi-straightened bob, braces, a tattoo choker necklace, and an A+F graphic tee. A perfectly awkward snapshot of the early 2000s.

     

    Meet Deedra Veerathanongdech, Wholesale Manager

    What is your title, what does it mean and what do you do?

    I focus on wholesale strategy and distribution for FREDA, which means I oversee FREDA being placed in retailers around the world. I work closely with our showroom in New York. We strategize on how to create and maintain strong, long-term partnerships with stores, so FREDA can be offered from small towns to big cities. I am involved in design and assortment planning as well. This allows me to be a voice for wholesale, and assure we are meeting the style needs of our retailers.

    Where were you working and what were you doing before?

    I moved back to SF, my hometown, from New York 5 months before starting at FREDA. In New York, I helped establish and launch a multi-line showroom, Goods and Services. I was the Director of New Business Development, where I focused on discovering, launching, and developing emerging brands at the showroom.

    Take us back to that start. How did you get your start at FREDA?

    I was scouting fashion brands to work with in the bay area when a friend invited me to join a design and merchandising meeting at FREDA HQ. I loved the vibe of the studio, collaborating with the team, and saw so much potential in the product and brand. Cris and Megan asked me to join the team a few weeks later 🙂

    What’s one thing that surprised you in your career path to now?

    The fashion industry hustle – each company marches to it’s own beat!

    What’s one piece of advice you can offer to someone who wants a job like yours?

    Start small. I started in the fashion industry at a tiny showroom. You learn so much when you are able to get involved in all aspects of the company, not just doing what your job description entails. Also, ask questions, always!

    Describe FREDA in 3 (or a few) words.

    cool, classic, comfortable

    What’s one fun fact about you?

    I can sing the 50 states in alphabetical order

    Meet Dallas Austin, Retail and Customer Service Success Manager

    What is your title, what does it mean and what do you do?

    I manage the SF Flagship location and am the liaison between HQ and our LA store. All things customer service, I love connecting with customers and helping them find their first or twelfth pair of shoes.

    Where were you working and what were you doing before?

    I worked as a Design Assistant at a boutique firm. While there I managed client accounts from the project itself to billing. During my time I learned a lot about aesthetics, quality, and client relationships. Like interior/exterior design, creating shoes is a thoughtful process that I have always admired.

    Take us back to that start. How did you get your start at FREDA?

    A friend recommended that I apply, so I did! The second that I walked into Freda Headquarters I was drawn in by the beautiful designs, and the cool vibes. Megan and Cristina were modest and kind. I couldn’t wait to be part of it! 

    What’s one thing that surprised you in your career path to now?

    One thing that really amazes me about working at Freda Salvador is the support that I was given. Being part of a smaller brand, the amount of admiration from customers and brand followers still amazes me.

    What’s one piece of advice you can offer to someone who wants a job like yours?

    Be able to reach outside of the box, and forming relationships are essential to success. Working as part of a small team be able to support others. Be passionate and stand behind the brand you work for, it will make you better at your job and a happier person. Lastly, you are never done learning.

    Describe FREDA in 3 (or a few) words.

    Effortless, transformational, striking

    What’s one fun fact about you?

    When I was a little girl my favorite thing was to ride horses. Trained in both English and Western style riding, Western was dearest to my heart. My sister and I would spend all day with our horses exploring and racing the hills in Topanga Canyon. Believe it or not I was in a few rodeos in Wyoming.

    Meet Cynthia Landaverde, Retail Store Manager 

    What is your title, what does it mean and what do you do?

    Retail Store Manager, manage the day to day operations at The Edit LA.

    Where were you working and what were you doing before?

    I was working as a freelance stylist.

    Take us back to that start. How did you get your start at FREDA?

    I started as a Sales Associate at the Los Angeles store.

    What’s one thing that surprised you in your career path to now?

    How much social media influences the daily lives of consumers.

    What’s one piece of advice you can offer to someone who wants a job like yours?

    Lead by example.

    Describe FREDA in 3 (or a few) words.

    Timeless / Authentic / Elevated

    What’s one fun fact about you?

    Currently learning how to surf.