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    Freda Girl

    FREDA Girl: Drew Ginsburg

    Meet our next #FREDAGirl Drew Ginsburg, founder and designer behind infamous accessories label, DylanLex. At a time when minimal jewelry was all the rage, Drew turned her side project into a bustling online business by following her passion and taking a chance on bold, statement pieces. Drew’s handmade collection can be spotted on major moments from Beyonce’s “Formation” video to a host of red carpet appearances by Gigi Hadid, Kendall Jenner, and Rihanna among others. But don’t let the edgy accessories fool you, Drew is as kind as they come. She is every bit as cool as the collection and we couldn’t be happier to welcome the DylanLex collection to The EDIT for the month of July.

    Take a look inside Drew’s LA studio below and call 310-256-2296 to purchase one of DylanLex’s pieces exclusive to The EDIT.

    All photography by Grey & Elle 

    Take us back to the beginning of DylanLex. How did you get started?

    I started this business in a very unconventional way, which is what I love most about it. The first job I had out of college was to create beaded layouts and embellishment for clothing, which is so funny now looking back that I didn’t realize jewelry was my actual love! I started collecting unique pieces from markets, I also had a hoard of things from my Grandmother and I would wear them in really, almost artful ways, and document it – and that was it! I decided to drop clothing design and make a 6 piece necklace collection. Follow my passion type thing, which was terrifying. We sold out in the first week and I never looked back.

    Your famed Instagram account @DylanLex has gained worldwide notoriety. Tell us about your styling process? What do you like your outfits to say about you?

    First of all, thank you for that incredible compliment!

    Hmmm lets see… I don’t really have a process. I do like mixing high and low… if I’m wearing something lavish up top I’ll mix it back to a casual shoe, but it’s more about how I am feeling in the morning when I get dressed. I think that’s what women relate to on our social media. The fact that it’s not so corporate and produced – it’s really real life and although I am sometimes more decked out then most, they see a person who genuinely loves jewelry taking over the top pieces and making them wearable.

    Is there a piece that you’ve designed or inherited that sticks out in your memory?

    It sounds cheesy, but every piece is special to me. After working in a really corporate environment prior to DYLANLEX, I made a promise to myself never to put something out in the world that I don’t believe in. Every piece has to be something I love, am personally excited to wear and have women wear and feel good in.

    Biggest career moment thus far? Any regrets?

    Beyonce in Formation! It was such an incredible moment.

    No regrets!

    Tell us about your creative process from start to finish. Top three places on the internet or in the world to get inspired.

    The process! Oy, it’s definitely a process hahaha. Sketching, tearing up sketches, taping my sketches to other sketches. I have a design background so I am all about how the pieces look. The symmetry and shape have to be just right and that takes a lot of alteration to each piece.

    Honestly, I don’t like to look at the internet for inspiration. I kind of shut down and get into my own little world when I am designing. Just to ensure that I am influenced by things I genuinely love and not whats ‘trendy.’

    Life motto.

    Thoreau had it right. The abridged version: To live deliberately. To live deep and suck out all the marrow of life.